Mellow Cosmetics Review: Is It An Ethical Makeup Brand?
The beauty industry is currently in its growing state. Hundreds of thousands of brands and companies are working tirelessly to promote their product. From your everyday beauty bloggers to large corporations all are trying to develop their own cosmetic brands. Luxurious, high-end, beautiful, affordable,... These words can be found all over the Internet when you go looking for a makeup brand.
But you know that building a cosmetic brand involves a lot of testing on animals and using animal-derived ingredients. Yet, among all these brands, an entrepreneur has decided to do things differently, and make her makeup products vegan and cruelty-free. Her name is Ima Asali, founder of Mellow Cosmetics.
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What is Mellow Cosmetics?
Mellow Cosmetics was born from a young girl’s passion to play with her mother’s makeup. Later on, this dream was fueled by her desire to break free from the normal 9-5 job and start her own business. From that Mellow Cosmetics was born.
Started 8 years ago with a mission of providing high-quality, exciting, and easy-to-use makeup to beauty lovers, Mellow with its humble beginning is continuously growing to become a multi-nation cosmetic brand. Now its products are being sold all over the US, Europe, the UK, Asia, Australia, and the Middle East.
Mellow Cosmetics makeup products
Mellow has a wide range of makeup products made to satisfy any of your needs.
Lips
One of the most prominent features of our face. Beautiful-looking lips might be the deciding factor in whether our makeup looks good or not.
There are a lot of lip products with different colors and textures you can find on Mellow. Currently, there are 43 lip products with 4 main lines: Creamy Matte Lipstick, Liquid Lip Paint, Lip Gloss, and Gel Lip Pencil.
Posh - Creamy Matte Lipstick, Tokyo - Liquid Lip Paint, and Nude - Creamy Matte Lipstick are 3 of the best-selling lip products at Mellow. Currently, the Tokyo - Liquid Lip Paint is on sale for $11.00 instead of the normal $17.00. Be quick to secure this deal before it is gone!
Face
Every good makeup starts with a good base. Take your makeup game to the next level with Mellow’s powder blush.
These carefully formulated products with their perfect color help minimize the appearance of pores and give your makeup a glowy, beautiful finish.
Eyes
Eyes makeup is all the rage today. If you search for makeup tutorials on any platform like YouTube or Tiktok, you will see that eye makeup takes up a large run time of the videos. This is pretty easy to understand since the eyes are windows to the soul, therefore good eye makeup can draw a lot of attention.
This is also the reason why eye cosmetics are the most complex. This can easily be seen in Mellow’s Eyes section. There are only 25 eye products but they belong to a whopping 7 different categories. This shows how much Mellow pays attention to its eye products.
Brows
Beautiful-looking brows are a great way to compliment our eyes and cover up small flaws. That’s why eyebrows can completely transform the look of the face.
Get your brows on point with Mellow’s wide range of brow products. With 19 products from definer, pomade, and gel to complete brow kits, you can easily find one that suits you best.
Is Mellow Cosmetics ethical?
Building Mellow Cosmetics from scratch, Ima Asali knows that great business practice will help her brand grow stronger and gain much more loyal customers rather than focusing solely on brand image.
That’s why she uses the company’s social media platforms with a total of almost 300,000 followers to promote her vegan, cruelty-free cosmetic brand. Customers can easily see this bold statement on Mellow Cosmetics’ website and its social platforms.
What beauty lovers say about Mellow Cosmetics
Mellow Cosmetics received an average of 4.6 out of 5 stars reviews from over 3000 reviews across platforms. Most customers are satisfied with the quality of the products, especially lipsticks. Customers said that the lipsticks have excellent color, and don’t dry out the lips. The only thing that customers don’t receive really well is the fact that it seems like each batch of lipsticks has a slightly different color. Customers have complained that the color seems to alter from their old to their new one.
Compare to lipsticks, other products from Mellow Cosmetics don’t seem to catch a lot of customers’ attention since we rarely find any reviews on those.
The verdict
Mellow Cosmetics is a big name in the beauty industry, providing high-quality and affordable cosmetics for makeup enthusiasts across the world. You can find a plethora of choices when buying at Mellow Cosmetics. Make sure to use a Mellow Cosmetics coupon code at checkout when shopping at Mellow.
In case you want to know how to maximize your saving with Mellow Cosmetics promo code, we’ve completed a detailed guide here.